Essential Things to Know About Google Ads

 Google Ads is the best way to promote a website a YouTube channel. If you have put your steps in digital marketing but getting at the top seems complicated to you, you can use Google Ads to grow your reach and reach a broader audience in the least possible time. Whether you are an emerging brand or a company, Google Adwords will give you the best possible results. If you think you have something that others need but don’t know how to take it to the right audience, Google Adwords will make it easier than ever. Let’s dive into more details.

What is a Campaign in Google Ads?

Whenever one starts running an ad on Google using Google Ads, one needs to create a campaign. To create a campaign, you need to fill in all the required details such as a website URL or a video link, bids, keywords, location where you want to run your ad, and the start date and end date of the campaign. This is what we call a “Campaign” in Google Ads.

Campaign Goals

In experts’ eyes, your campaign is not considered successful unless you get a good number of clicks. Choose the location where people need your product. The more valuable you are to the people, the more value you will get. Create an impressive ad so as to impress viewers at first glance.

Campaign Settings

Before one starts running an ad campaign, you need to know about campaign settings. Below is how you can start running an ad campaign via Google Ads.

Campaign Name

You can enter the name of your campaign. Google Ads does not display the campaign name to your ad viewers. It is visible to only the one who monitors the activities.

Networks

The network setting allows you to select where your ad will appear. Google Ads include YouTube, Google, and some other search partners. Your ad may appear on any of these networks. The appearance of an ad depends on what network you choose.

Location & Languages

If your ad does not appear in the location where people are in need of your service, your ad campaign will do nothing but frustrate you. Target the right audience by going to Locations & Languages”. You can choose as many countries as you want. Target the audience that understands your ad language well.

Devices

Google Ads allows you to target a specific device. As we already know that many users use Google on their smartphones, so many Google Ads users target mobiles. The advantage of targeting mobile is that you have to pay little. You can change the devices in Google Ads later after creating a campaign.

Learn about Types of Ads

Google Ads offers various types of ads. We have mentioned some of these below.

Gmail Ads

Google Ads lets you advertise on the Gmail app. When someone accesses the Gmail app and reads emails, the ad may appear there. To target the right audience, you need to select the right keywords and demographics.

YouTube Video Ads

YouTube video promotion is the easiest way to reach people. Google Ads offers two types of Ads on YouTube. The first is an In-stream ad that appears before a video starts. The second is the discovery ad that appears in the “recommended” section.

App Campaigns

This type of advertisement appears on Google Play Store, YouTube, and other apps that display app ads. The app campaign lets you promote your app on all the search networks owned by Google.

Conclusion

Without understanding the ins and outs of Google Ads, it is not good to invest your money. A successful ad campaign depends on how well you have optimized your campaign. Understand Google Ads better before you spend on it. We hope you find the article helpful.

Source: https://blanchektechnologyhub.wordpress.com/2021/03/02/essential-things-to-know-about-google-ads-2/

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